A sustainable solution
BINA is part of the Migros Group and sells various food products for everyday enjoyment to distribution partners, restaurants, hospitals and other companies. Especially for the large B2B customers who purchase products from many different manufacturers, seamless integration is important so that the ordering processes can be simplified and accelerated.
For a sustainable customer relationship, a functioning integration of the ERP systems of BINA customers is an important component, as this on the one hand promotes the willingness to place orders and on the other hand increases the attractiveness in contrast to other manufacturers who do not offer integration.
In addition to the integration of customers, BINA established the Culinarium Online B2B Webshop, which communicates completely autonomously with the SAP of the Migros Group. Furthermore, there was an integration with Trustbox and Beelong to identify the products of BINA accordingly.
Implementation together with ERP software manufacturer
With the ERP manufacturer Agris, a direct interface to Paloma was implemented in the ERP software to ensure the best possible integration between B2B customer and Paloma. This solution has the further advantage that all customers of this ERP software can be integrated into Paloma without further conversions and can place orders from their own ERP practically directly after configuration of the customer.
Provided data flows
By integrating their own ERP system, customers of BINA get the necessary information quickly and easily. These are above all:
- Individual products and prices
- Information on ingredients, shelf life, allergens and nutritional values
- Status updates on orders
- Delivery details and updates
This means that BINA customers are always aware of open orders and receive the necessary information directly in their own system.
Advantages on both sides
Seamless integration has allowed various needs of customers to be satisfied. These are mainly:
- Simplicity: Placing orders from your own system is more convenient than laboriously sourcing products from various marketplaces.
- Time and cost savings: With direct connectivity, there are far fewer manual steps to take because the flow of data and information is automated. This generates more time for other things in all corners and thus represents a cost saving that should not be underestimated.
- Satisfaction: Due to the simpler processes, the additional transparency as well as the easy obtaining of important information, a noticeable increase in customer acceptance and satisfaction could be observed.
BINA's largest customers are already integrated into the system and integrations of other Migros Group distributors are planned. The integrations have enabled B2B customers to simplify their ordering processes and speed them up many times over.
In the future, other Migros Group manufacturers will be integrated into the system landscape so that customers can benefit all the more from the increasing variety of products.
For BINA, the automated connection of customers is a valuable addition to the Culinarium Online B2B Webshop, from which both BINA and its customers benefit.